Myanmar's First Image Training Company
5 Steps to Build Your Personal Brand
Your personal brand is how you appear to the world. Once people know who you are and begin
to identify you with a specific area of understanding or expertise, you'll be well on your way to
becoming the go-to person in your niche or industry. Here are five ways to build your personal
1. Be authentic.
Your brand should be a reflection of who you are. Building a personal brand is first and
foremost developing an understanding of your true self, and then sharing that with the world.
Take your masks off and don't be afraid of being vulnerable.
2. Speaking engagements.
If you're looking to build your brand, then you should be speaking on a regular basis and
developing your communication skills. Speak from a place of knowledge and power. Show that
you know what you're talking about, and answer questions in a way that serves your audience.
Some may criticize or disagree with you, but remain open to feedback. Thank others for sharing
their views, and if the points they raised were legitimate, determine how you can improve and
do better next time.
3. Write thought leadership articles.
Thought leadership articles and interviews establish your credibility. As with speaking
engagements, landing the best opportunities takes time and effort. Getting an "in" with the
media, online publishers and publications can prove challenging. However, every outlet you
build a connection with increases your brand authority.
4. Build your online presence.
Do you have social media profiles? If so, are they fully fleshed out with all of your information?
Do they present you in the best light possible, and make you look professional? Are you using
high-quality professional photography? Are you interacting with others and sharing their
Don't forget to Google yourself regularly to see how you're coming across, how others might be
perceiving you, and what they're saying about you. You'll have a tough time building a great personal brand without making a real effort to monitor and tweak it.
5. Remain a student of your industry.
No matter how well you know your industry or area of expertise, things are changing at a faster
rate than ever before, and you have to stay up-to-date with the latest changes and trends. It takes time to build your personal brand. If you fail to stay relevant, all of your effort will be wasted. It also pays to learn new things, develop new skills, and to expand your knowledge.
As you begin to sharpen your personal brand, the right opportunities will start coming your way. People will begin to see that you're know what you're taking about, and they'll invite you to be a part of their stories or news pieces. However, don't forget how important it is for you to have accomplished something yourself. You can't talk about what you haven't done, because that will take away from your personal brand. Be open about your shortcomings and weaknesses. This will make you all the more human and relatable.