Myanmar's First Image Training Company
6 Reasons Why You Need Your Own Powerful Personal Brand to be Successful
Personal branding is the practice of people marketing themselves and their careers as brands — the ongoing process of establishing a prescribed image or impression in the mind of others about an individual. Everyone has a unique personal brand, but what we should all be striving for is a powerful, attractive and visible personal brand. Here are the six reasons why you must have a top-notch personal brand if you want to be successful today:
1. Opportunity finds you.
When your personal brand is attractive, customers, clients, vendors, press and even companies looking to hire, will find you and reach out to you.
2. Online networking power.
When you have a compelling personal brand, people find you interesting and desirable, so they are willing to connect with you.
3. Build your business.
Customers, clients and vendors are more likely to do businesses with a company when the leader has a killer personal brand. Good examples are Richard Branson, Elon Musk, Mark Zuckerberg, Bill Gates, Fred Smith, and Warren Buffet — whose personal brand may be bigger than his business. Where would their companies be without their personal brands shining on their company brands?
4. Get hired.
According to SHRM, 84 percent of hiring managers use social media to hire — 96 percent use Linkedin, and 53 percent use Twitter. Many companies post jobs on Twitter before anywhere else. But the most revealing statistic is that 66 percent of hiring managers use Facebook to hire. They are doing that because they are trying to find out more about you than just what’s on your resume. They want to know you as a person and understand whether you are going to fit into their corporate culture.
It’s a logical approach for selecting the best candidates. Candidate A has an impressive resume. Candidate B has a similarly impressive resume, but their strong personal brand shows that Candidate A has a blog with articles on topics relevant to the company’s business, and tweets about news and ideas from the industry. Candidate B does yoga, runs half-marathons, and volunteers for charity. Who do you think is getting the interview and the job?
5. Make new friends.
A powerful personal brand doesn’t only benefit you professionally. When you are interesting and people can find and notice you, they will connect with you on a personal level.
Developing your personal brand requires you to find your authentic voice. The process of creating one develops who you are — the unique you — the Me, Inc. When you find your voice, and your audiences start to react positively, that builds self-confidence and self-esteem and allows you to find yourself in a meaningful way.
Whether you are trying to build your business, find a job, get noticed by the press, impress vendors, attract influential contacts or simply make new successful friends, a powerful, attractive and visible brand is the key. And it’s also key to building your reputation, credibility and most importantly, being successful in your professional and personal life.