Myanmar's First Image Training Company
The First Step to a Great Personal Brand
When we talk about "personal branding" we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you you. Effective personal branding will differentiate you from other professionals in your field.
When it comes to building a personal brand, some people dismiss the process as being too time consuming, or not that important. It is true – you will have to devote time and energy into self branding properly.
No matter your occupation or personality, you should have your own personal “dress code.” Of course, this is easy in formal environments, where a strict dress code is more easily followed. But in most occasions there are no easy-to-follow standard rules, so you have to let your personal brand guide your clothing decisions.
Put some thought into what you wear because others are forming an opinion about you based on it. Create a look, own it and wear it – no matter the day. Don’t simply create a “uniform,” because that will say something as well. You need to look like you put a little thinking and purpose into your packaging each day. The key is to find your personal look that packages you the way you want – a pattern of clothing that matches and compliments what you are all about.
Your accessories should also be purposeful too, and should be planned, coordinated and put together to build your signature look. A watch for men is crucial, because it suggests that you are productive. For women, it is about picking jewellery that is appropriate to the occasion and your personal style. A few standard items that reflect your brand are always a safe route. Even a purse or a messenger bag says something about your brand. There’s nothing worse than seeing a gentleman in a beautiful suit carrying a beat-up college backpack!
And just like you’d be annoyed if you bought a product that has too big or small packaging, be mindful of fit as well. Invest in an iron to keep clothes looking fresh.
Personal grooming should absolutely be a permanent part of your "packaging." Choose a hairstyle that fits your look and change it as often as your personal brand dictates. Don’t overlook proper skin care and well-manicured nails. You want to show a certain amount of pride in how you look that translates to positive impressions. This includes the use of makeup as well.
Remember one thing, “One gimmick at a time!” You want people to pay attention to you, not to your many accessories, so go for one bold item per outfit. If you are wearing a bold scarf, then that should be the defining piece of your outfit that day. If you layer too many things all at once, your brand will feel confusing.
At the end of the day, it is about being purposeful with your packaging. Dress like you put some thought into it, and those around you will think about you too!